{"id":21496,"date":"2023-03-10T14:20:32","date_gmt":"2023-03-10T14:20:32","guid":{"rendered":"https:\/\/uacs.edu.mk\/home\/?p=21496"},"modified":"2023-03-10T14:20:32","modified_gmt":"2023-03-10T14:20:32","slug":"paul-featherstone-from-parent-pay-group-held-a-guest-lecture-in-uacs","status":"publish","type":"post","link":"https:\/\/payment.uacs.edu.mk\/home\/paul-featherstone-from-parent-pay-group-held-a-guest-lecture-in-uacs\/","title":{"rendered":"Paul Featherstone from Parent Pay Group held a guest lecture in UACS"},"content":{"rendered":"<p><strong>\u201cBuilding products is an amazing experience. As a Product Manager, if you get it right, you will be the un-sung hero, get it wrong and everyone will know your name.\u201d Paul Featherstone from Parent Pay Group held a guest lecture in UACS on developing marketing and product strategies.<\/strong><\/p>\n<p>For Marketing and Management students one of the key goals is to practice approaching Marketing and Product plans in a strategic way.<\/p>\n<p>On the Marketing Management class taught by M- r. Jane Plavevski, Paul Featherstone (Senior Product Manager) from Parent Pay Group (company with highest Market share of Education Management information Systems in the UK) was a guest lecturer.<\/p>\n<p>Paul presented various approaches in creating Marketing and Product Strategies using Value Propositions, Pricing, Competitive Analysis, etc. Furthermore, as part of the lecture the students participated in exercises where they could firsthand practice solving challenges using strategic thinking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-21497\" src=\"https:\/\/uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-scaled.jpg\" alt=\"\" width=\"866\" height=\"487\" srcset=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-scaled.jpg 2560w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-300x169.jpg 300w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-1024x577.jpg 1024w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-768x432.jpg 768w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-1536x865.jpg 1536w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-2048x1153.jpg 2048w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-255x144.jpg 255w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_190825-600x338.jpg 600w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-21499\" src=\"https:\/\/uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-scaled.jpg\" alt=\"\" width=\"867\" height=\"488\" srcset=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-scaled.jpg 2560w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-300x169.jpg 300w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-1024x577.jpg 1024w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-768x432.jpg 768w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-1536x865.jpg 1536w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-2048x1153.jpg 2048w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-255x144.jpg 255w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2023\/03\/20230308_191119-600x338.jpg 600w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBuilding products is an amazing experience. As a Product Manager, if you get it right, you will be the un-sung hero, get it wrong and everyone will know your name.\u201d Paul Featherstone from Parent Pay Group held a guest lecture in UACS on developing marketing and product strategies. For Marketing and Management students one of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":21498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[],"language":[],"class_list":["post-21496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts\/21496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/comments?post=21496"}],"version-history":[{"count":0,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts\/21496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/media\/21498"}],"wp:attachment":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/media?parent=21496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/categories?post=21496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/tags?post=21496"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/language?post=21496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}