{"id":12062,"date":"2018-11-30T15:17:08","date_gmt":"2018-11-30T15:17:08","guid":{"rendered":"https:\/\/www.uacs.edu.mk\/home\/?p=12062"},"modified":"2018-11-30T15:17:08","modified_gmt":"2018-11-30T15:17:08","slug":"mr-ivica-sokolovski-research-manager-at-ipsos-guest-lecturer-at-uacs","status":"publish","type":"post","link":"https:\/\/payment.uacs.edu.mk\/home\/mr-ivica-sokolovski-research-manager-at-ipsos-guest-lecturer-at-uacs\/","title":{"rendered":"Mr. Ivica Sokolovski, Research Manager at Ipsos guest lecturer at UACS"},"content":{"rendered":"<p>Today, Prof. Dimitar Kovacevski who lectures Marketing and Prof. Nadica Jovanovska Boshkovska who lectures Market Research at School of Business, Economics and Management at UACS, mutually invited a guest lecturer Mr. Ivica Sokolovski, Research Manager from Ipsos. The main objective of the lecture was to present the importance and the role of Market Research in Marketing. Mr. Sokolovski provided a practical presentation, stating the importance of the market research data in strategic decision processes, consumers\u2019 attitudes and preferences, needs and demands. Thorough examples from market research the students were able to understand the significance of input provided by customers in developing marketing strategies and brand growth.<\/p>\n<div id='gallery-1' class='gallery galleryid-12062 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/payment.uacs.edu.mk\/home\/mr-ivica-sokolovski-research-manager-at-ipsos-guest-lecturer-at-uacs\/20181130_104218\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-150x150.jpg 150w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-50x50.jpg 50w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-80x80.jpg 80w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-263x263.jpg 263w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-100x100.jpg 100w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-526x526.jpg 526w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-255x255.jpg 255w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104218-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/payment.uacs.edu.mk\/home\/mr-ivica-sokolovski-research-manager-at-ipsos-guest-lecturer-at-uacs\/20181130_104309\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-150x150.jpg 150w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-50x50.jpg 50w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-80x80.jpg 80w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-263x263.jpg 263w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-100x100.jpg 100w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-526x526.jpg 526w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-255x255.jpg 255w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104309-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/payment.uacs.edu.mk\/home\/mr-ivica-sokolovski-research-manager-at-ipsos-guest-lecturer-at-uacs\/20181130_104232\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-150x150.jpg 150w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-50x50.jpg 50w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-80x80.jpg 80w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-263x263.jpg 263w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-100x100.jpg 100w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-526x526.jpg 526w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-255x255.jpg 255w, https:\/\/payment.uacs.edu.mk\/home\/wp-content\/uploads\/2018\/11\/20181130_104232-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Prof. Dimitar Kovacevski who lectures Marketing and Prof. Nadica Jovanovska Boshkovska who lectures Market Research at School of Business, Economics and Management at UACS, mutually invited a guest lecturer Mr. Ivica Sokolovski, Research Manager from Ipsos. The main objective of the lecture was to present the importance and the role of Market Research in&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[],"language":[],"class_list":["post-12062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts\/12062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/comments?post=12062"}],"version-history":[{"count":0,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/posts\/12062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/media\/12074"}],"wp:attachment":[{"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/media?parent=12062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/categories?post=12062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/tags?post=12062"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/payment.uacs.edu.mk\/home\/wp-json\/wp\/v2\/language?post=12062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}